Crosstab with Measure Values and Color Marks

Case 21.

A crosstab is a good visualization for the tabular display of several measures data slice across multiple dimensions. It is good practice to add color markers to an essential measure. One trick of Tableau formatting will help you add such markers to a table built using Measure Names and Measure Values.

A Tableau crosstab use cases

  • Analyzing customer segmentation
    A crosstab help identifies customer segmentation according to characteristics such as age, gender, income, and location. It gives a better understanding of customer preferences and designs marketing campaigns.
  • Measuring the effectiveness of a website
    A crosstab can be used to measure the effectiveness of a website by tracking user interactions with different pages, such as the time spent on each page and the number of clicks on various elements. This information can be used to identify areas for improvement and optimize the user experience.

  • Exploring sales trends
    A crosstab can be used to explore sales trends across different product categories, regions, or other factors. It helps identify potential opportunities and understand which products are selling the best.
  • Analysing customer feedback
    A crosstab can analyze customer feedback by looking at ratings, such as product quality, customer service, and delivery time. It can help identify areas of improvement and better understand customer preferences.

How to implement crosstab with measure values and color marks

Check our Tableau Public workbook for step-by-step instructions.
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